Lasca Laboratories

Kitadol has received the Ranking de marcas 2024 award

The Chamber of Advertisers of Paraguay (CAP) held the "Ranking de Marcas 2024" event, an annual recognition that highlights the efforts of the most distinguished companies in the country. This event has become a benchmark in the advertising industry, awarding brands that lead the market for their usage, preference, and presence in the minds of Paraguayan consumers.

In the analgesics category, Kitadol was distinguished for the sixth consecutive year as the most chosen brand by Paraguayans. Its proven effectiveness and the trust it generates among its consumers have been key to maintaining its market leadership.

To determine the winners, a thorough study of three essential variables is conducted: brand recall, usage, and preference. This methodology ensures that the recognition is based on the real perception and experience of consumers.

This recognition reflects Kitadol's ongoing commitment to providing quality products and reaffirms its position as the most preferred analgesic brand in Paraguay.